TimeTrack Pro
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Built for Copywriters

Time Tracking for Copywriters

Great copy looks effortless — but you know better. TimeTrack Pro helps copywriters prove the strategic thinking, research, and iteration behind every headline, so your rates reflect the value you deliver.

Start tracking for freeNo credit card required

Why copywriters struggle with time tracking

  • 1Writing a single high-converting headline can take an hour of brainstorming, but clients see one sentence and question the bill
  • 2A/B testing variations, competitor research, and audience analysis are invisible to clients but essential to the work
  • 3Rapid-fire small tasks (subject lines, CTAs, ad copy) are hard to track individually but add up fast
  • 4Clients conflate copywriting with content writing and expect blog-post rates for conversion-focused sales copy

How TimeTrack Pro helps copywriters

Quick-start timers make it easy to track even 15-minute tasks like writing email subject lines

Project categories separate direct-response copy from brand copy so you can analyze profitability by type

Time reports quantify the research and strategy behind every deliverable — useful for justifying rates

Batch invoicing groups small tasks into a single professional invoice at the end of each billing cycle

Common projects copywriters track

Sales pages and landing page copyEmail marketing sequences and campaignsGoogle and Facebook ad copyWebsite copy and brand messagingProduct descriptions for e-commerceVideo scripts and webinar scripts

Average hourly rate for copywriters

$60–$175/hr

US market range — rates vary by experience, specialization, and location.

Frequently asked questions

How is copywriting priced differently from content writing?
Copywriting (sales-focused writing) commands higher rates ($60–$175/hr) than content writing because it directly impacts revenue. Track your time with TimeTrack Pro to know your true effective rate and demonstrate to clients why conversion-focused copy costs more.
Should copywriters track research time?
Yes — research often represents 30–50% of a copywriting project. Audience analysis, competitor reviews, and customer interviews are essential to writing effective copy. TimeTrack Pro lets you tag research time so you can bill for it or factor it into your project quotes.
How do I bill for A/B test variations?
Charge for the time spent creating each variation. A set of 10 headline alternatives is real work, not filler. Track the time in TimeTrack Pro and list 'Ad copy — 10 headline variations for A/B testing' as a line item so clients see the deliverable count.
What's the best invoicing frequency for copywriters?
Bi-monthly (every two weeks) works well for retainer clients. For project-based work, invoice at milestones: after research/strategy approval and again on final copy delivery. TimeTrack Pro supports any invoicing schedule.

Time tracking for other freelancers

Freelance WritersContent CreatorsMarketing Consultants

Ready to track your time smarter?

Join copywriters who use TimeTrack Pro to track hours and send invoices in minutes.

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Free plan includes unlimited time tracking